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The Tenets of A/B Testing from Duolingo’s Master Growth Hacker - Leo Almeida

The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

Duolingo VP Gina Gotthilf has overseen the company’s growth as it exploded from 3 million to 200 million users. One tool that’s fueled this ascent? A/B Testing. Read on to learn from her favorite tests.